Hae Kyung Yang 사진
Hae Kyung Yang
Position
Professor
Area
Management of Technology
Office
#422
Tel
82-2-2049-6275
E-Mail
haekyung@konkuk.ac.kr
EDUCATION

Doctoral
Degree: Ph.D
Major: Policy Analysis and Management
Institution: Cornell University
Date: Master
Degree: M.A.
Major: Consumer Policy
Institution: Seoul National University
Date: Bachelor
Degree: B.A
Major: Consumer Policy
Institution: Seoul National University
Date:

IC(intellectual Contribution)

1. Peer Reviewed Journal Articles
Hae Kyung Yang and A Reum Kim (2019), The Impact of Overconfidence on Financial Behaviors, Financial Planning Review, 12-2, pp.79-112.
Hae Kyung Yang (2018), Financial Literacy and Financial Behavior: Focused on Psychological Traits, Financial Planning Review, 11-3, pp.29-55.
Minseo Kim, Hae Kyung Yang, Jee Hyung Lee and Hye Su Park (2018), Perceived Innovation Barrier and Innovation Resistance: Are the Product Properties Amenable Modify Innovation Resistance, Korean Business Education Review, 33-6, pp.493-511.
Jiang Chao Miao, A Reum Kim and Hae Kyung Yang (2018), A Comparative Study between Korean and Chinese Users of their Intention to Reuse Mobile Food Delivery ApplicationKorean, Business Education Review, 33-4, pp.387-413.
K Ohk, SH Joo, K Park, & HK Yang (2017), The Effect of NPD on Social Network Formation and Information Sharing Behavior, Information (Japan), 20-8, pp.6055-6062.
Dongil Shin, Sung-young Park and Hae Kyung Yang (2017), An Exploratory Study on the Born Global Startups and Innovative Cases in the Emerging Industries of Korea: Focused on Internet of Things SMEs, Journal of the Korean Entrepreneurship Socieity (JKES), 12-2, pp.382-403.
Hae Kyung Yang and A Reum Kim (2016), The Effects of Financial Literacy and Financial Distress on the Financial Management Behavior of Young Working Adults, Financial Planning Review, 9-4, pp.79-105.

2. Books
Yang, Hae Kyung. “The effects of caring for grandchildren on grandparents' health.” Journal of Korean Family Resource Management Association, 2016, 20(3), 1-23. (in Korean)
Yang, Hae Kyung, Hyun Jung Yoo, Hyejung Cheon, Sangmin Jun. "Consumer Awareness, Reaction and Satisfaction of Over-the-Counter Drug Sales Regulation." Consumer Policy and Education Review, 2015, 11(4), 159-183. (in Korean)
Yang, Hae Kyung, Jin-Yeong Kim. "The Effect of Obesity in the Recruiting Market: The Case of Young Korean College Graduates." The Korean Journal of Health Economics and Policy, 2015, 21(4), 63-95. (in Korean)
Yoo, Hyun-Jung, Hae Kyung Yang, Sangmin Jun, Hyejung Cheon, Sungjin Park. "Consumer's Awareness, Coping Behavior, and Satisfaction on Food Safety Regulation: The Case of GMO Food and Food Recall System." Consumer Policy and Education Review, 2015, 11(3), 97-114. (in Korean)
Park, Kiwan, Hae Kyung Yang, Kyungyoung Ohk, So-hyun Joo. 2015. "In-Group Bias in Percepts of Competence and Warmth about Age Groups in the Korean Society." Journal of Consumer Studies, 2015, 26(4), 103-135. (in Korean)
Yang, Hae Kyung, Kyungyoung Ohk, Kiwan Park, So-Hyun Joo. "Does Empathy Mediate Consumer Attitude Toward the National Health Insurance of Korea?" Journal of Consumer Studies, 2015, 26(2), 119-141. (in Korean)
Joo, So-Hyun, Kiwan Park, Hae Kyung Yang, Kyungyoung Ohk. "An Exploratory and Interdisciplinary Investigation into Intergenerational Attitudinal Differences and the Role of Consumer Empathy in National Pension, National Health Insurance, and Social Media Literacy." Journal of Consumer Studies, 2015, 26(1), 123-147. (in Korean)
Tennyson, Sharon and Hae Kyung Yang. “The role of life experience in long-term care insurance decisions.” Journal of Economic Psychology, 2014, 42: 175-188.
Yang, Hae Kyung and Jin-Yeong Kim. “The Determinants of Student Obesity and the Effect of Obesity on Academic Achievement of Korean High School Students.” Journal of the Korean Applied Economics Association, 2014, 16(1): 35-64. (in Korean)
Yoo, Changjo, Hae Kyung Yang and Siwuel Kim. “Corporate Social Responsibility Activities Tied to Brand Vision by KB Kookmin Card.” Journal of Consumer Studies, 2013, 24(4): 223-242. (in Korean)
Kim, Minjeong, Hae Kyung Yang, Hyuncha Choe, and Sangman Han. “Customer Centric Insurance Product Quality Assessment: A Case Study of Lina Life Insurance.” Journal of Consumer Studies, 2013, 24(4): 243-265. (in Korean)
Yang, Hae Kyung. “The Impact of Direct-to-Consumer Advertising of Prescription Medications on Healthy Lifestyle.” Journal of the Korean Home Economics Association, 2012, 50(4): 103-113.
Yang, Hae Kyung. “The Impact of Moving Pharmaceutical Products from Prescription Only to Over-the-Counter Status on Consumer Exposure to Advertising.” International Journal of Human Ecology, 2012, 12(2): 1-12.
Finkelstein, Eric and Hae Kyung Yang. “Obesity and Medical Costs.” Chapter 29 in John Cawley (editor), The Oxford Handbook of the Social Science of Obesity, (Oxford University Press: New York). 2011.
Yang, Hae Kyung. “The Impact of Direct-to-Consumer Advertising on Consumer Behavior.” Journal of Consumer Studies, 2011, 22(3): 159-181. (in Korean)
Tennyson, Sharon and Hae Kyung Yang. “State Prescription Drug Policies, Cost Barriers, and the Use of Acute Care Services by Medicaid Beneficiaries." Journal of Consumer Affairs, 2009, 43(1): 4-25.


OTHER CAREER

- Visiting Fellow, Department of Policy Analysis and Management, Cornell University, U.S.A.
- Assistant Professor, Department of Consumer Policy, Konkuk Univ. Korea
- Assistant Professor, Master of Public Administration Program, Texas Tech University, U.S.A.