Sun-young Park 사진
Sun-young Park
Position
Professor
Area
ProfessorManagement of Technology
Office
#523
Tel
82-2-450-6067
E-Mail
sypark@konkuk.ac.kr
EDUCATION

Doctoral
Degree:M.A. &Ph.D
Major:Consumer Economics
Institution:Ohio State Univ., Columbus, OH
Date: Dec. 1995
Master
Degree:M.A.
Major:Consumer Study
Institution:Hanyang Univ., Seoul
Date: Feb. 1987
Bachelor
Degree:B.A
Major:Consumer Study
Institution:Hanyang Univ., Seoul
Date: Feb. 1985

IC(intellectual Contribution)

1.Peer Reviewed Journal Articles
Kim, Byoung-sun and Sun Young Park (2019), An Empirical Study on Activities and Cooperations for Organizational Innovation in the 4th Industrial Revolution Era: Focusing on ROK's EIPE, Journal of the Korean Entrepreneurship Socieity (JKES), 14-6, pp.160-181.
Sung-young Park, Minseo Kim, Hye Su Park, and Yeong-Wha Sawng (2019), Bridging the gap in the technology commercialization process: using a three-stage technology-product-market model, SUSTAINABILITY.
Yeong-Wha Sawng, ,Sung-young Park, and Dae-yeon Hwang (2018), The Effects of Success Factors of 6-sigma on Innovation DNA Development and Corporate Performance, Korean Business Education Review, 33-5, pp.315-339.
Tae-nyeon Kim, Sung-young Park, and Yeong-Wha Sawng (2018), Study on Investment Decision-making Factors of Informal Investors for Start-up Investment, The Journal of the Korea Contents Association, 18-9, pp.584-593.
Woo-Young Yang, Kim Minseo, and Sun Young Park (2018), A Study on the Impact of the Innovation Capabilities of Service Firms on the Performance in the Global Market: Focusing on the Interaction Effect of Service R&D, Korean Business Education Review, 33-5, pp.461-481.
Sung-young Park and Minseo Kim (2017), The Technology and Product Perception Gap of Digital Innovative Technology in the Stakeholder: Focused on Technology Developer and Market End-user, Journal of the Korean Entrepreneurship Socieity (JKES), 12-4, pp.51-75.
Dongil Shin, Sung-young Park and Hae Kyung Yang (2017), An Exploratory Study on the Born Global Startups and Innovative Cases in the Emerging Industries of Korea: Focused on Internet of Things SMEs, Journal of the Korean Entrepreneurship Socieity (JKES), 12-2, pp.382-403.
Woo-Young Yang, bae-jin park and Sun Young Park (2016), The Impact of the Capabilities of R&D Intensive Firms on Export Performance: Focusing on SMEs and Mid-sized Firms, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11-4, pp.167-178.
Sun Young Park, Il Ho Shong and Bae-jin Park (2016), Study on the University Entrepreneurship Capability Index, Journal of the Korean Entrepreneurship Socieity (JKES), 11-1, pp.1-23.
Bae-jin Park and Sung-young Park (2016), A Study of Service Quality and Identity on Professional Sports for Promoting Licensing Product Intentions, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11-3, pp.189-197.
Yeong-Wha Sawng, Young Eun Cho and Sun Young Park (2016), A Comparative Study on Business Ecosystemof Samsung and Xiaomi: Focus on CPND Value Chain of IoT Industry, Information Systems Review, 18-2, pp.1-22.
Sun Young Park, Kwang Sun Lim and Sung-Wook Hwang (2016), Servitization of the SMEs and LMEs: Five Cases Studies Focused, Journal of the Korean Entrepreneurship Socieity (JKES), 11-4, pp.266-286.
Yeong-Wha Sawng, Ji-Eun Ahn and Sun Young Park (2016), Generation and Selection of the Core Technologies using the Patent Data Text-mining: Focused on the Mobile Payment Market, Global Business Administration Review, 13-1, pp.407-427.
Sung-young Park, Yeong-Wha Sawng, Yongjae Kim, and Hye-yeon Jung (2015), A Study on Technology Innovation Capabilities, Technology Innovation Performances and Business Performances of CT Venture Firms, Global Business Administration Review, 12-3, pp.345-377.
Sung-young Park, Hye Su Park, and Kyu-soo Ha (2015), How executives manage changes as life cycles of innovative SMEs?, Academy of Entrepreneurship Journal, 21-3, pp.1-13.
Yoonsang Lee, Sun Young Park and Yong Jae Kim (2015), A Case Study of Mobile Service Platform New Technology Start-up: Focused on TW Mobile, Journal of the Korean Entrepreneurship Socieity (JKES), 10-3, pp.185-202.
Sung-young Park, Hye Yeon Jung, Byungsun Kim and Hongchang Lee (2015), An Empirical Analysis about the effects of start-up performance affected by the start-up environment and entrepreneurship: Difference analysis among InnovationㆍEfficiency ㆍFactor-Driven Countries, Journal of the Korean Entrepreneurship Socieity (JKES), 10-4, pp.26-44.
Sun-young Park (2014.12), Effects of Individual and Organizational Traits on the Service Innovation: Focusing on the Financial Service Business, Asia Pacific Journal of Innovation and Entrepreneurship, 8-3, pp. 43- 67
Sun-young Park (2014.08), Incremental and Radical Innovation in New Product Development: Comparison of Large Corporation and Small-to Medium-sized Enterprises, Asia Pacific Journal of Innovation and Entrepreneurship, 8-2, pp. 23-44
Sun-young Park (2014.06), A Study of Relationship with User Characteristics and Paid Contents Consumption on IPTV Services, Journal of Information Technology Applications & Management, 21-2, pp. 15- 29.
Sun-young Park (2013.12), An Empirical Study on Investment Effects as Investment Expenditure Patterns of Telecommunication Companies : Focused on Foreign Telecommunication Firms, Journal of Information Technology Applications & Management, 20-4, pp. 67-81.
Sang Man Han, Sun Young Park, Jang Hyuk Lee and Woong Hyeon Jo (2013), Consumer Associative Network Analysis on Device and Service Convergence, Asia Marketing Journal, 15-3, pp.1-14.
Sun-Young Park (2013), Technological management strategies for service innovation about calimate and wheather sector, Meteorological Technology & Policy, Vol.6 No.1, pp.31-47.
Sun-Young Park, Ahn Jieun, Cho Yeongeun, and Hye Rye Jeong (2012), A Study on Innovation Performance according to the R&D Capabilities of Woman Entrepreneurship Venture Company, Journal of The Korea Entrepreneurship society, Vol.7 No.4, pp.126-145.
Sun-Young Park, et al,. (2012), R&D Types and Investment of SMEs According to CEO's Gender Types in Korea, Asia pacific journal of innovation and entrepreneurship, Vol.6 No.1, pp.33-50.
Man-Ki Moon, Ki-Duk Kim, and Sun-Young Park (2012), Studies Course: Collective Efficacy Self-regulatory Efficacy, Flow, and Extended TAM Perspective, international journal of global education, Vol.1 No.1, pp.1-18.
Sun-Young Park (2011), A Scheme for Activating the Domestic Companies' Moving-into Free Economic Zone, Journal of the Korean Urban Management Association, Vol.24 No.3, pp.193-216.
Min Seung Kim, amd Sun-Young Park (2010), Checking Degree of Related Information When Purchasing Food, and Evaluation and Purchasing Behavior of Environment-friendly agricultural products, Journal of consumption culture, Vol.13 No.4, pp.85-104.
Dong-Hoon Oh , Sunghyun Ji, and Sun-Young Park (2010), A Study on the Business Strategy for u-Eco City : Focused on the Development of Business Model, Journal of the Korean Urban Management Association, Vol.23 No.4, pp.125-149.
Sun-Young Park, and Sun-Jin Jin (2010), The Apartment Resident's Needs for U-safety in the Housing Environment: Discussion on the Issues for the Consumer Innovation and Value from the View Point of End-user, Journal of the Korean Urban Management Association, Vol.23 No.3, pp.193-214.
Insuk Hwang, and Sun-Young Park (2010), A Study on Strengthening the Curriculum Competitiveness of Consumer Education Consisted with the Web 2.0 Information Age, Journal of Korean Home Management Association, Vo.28 No.3, pp.27-41.
Young-Seok Yang, Sang-Sup Cho, and Sun-Young Park (2010), A Study On Determining High-tech Venture Growth: Comparing the Role of R&D and Advertising Expenditure by Panel Data Approach, Journal of The Korea Entrepreneurship society, Vol.5 No.1, pp.29-40.
Sun-Young Park (2009), Statistical Methodology on the Decision Making for the Start-up Business, Journal of The Korea Entrepreneurship society, Vol.4 No.4, pp.95-108.
Usu Jeong, Yeong-Wha Sawng, and Sun-Young Park (2009), A study on effect on consumer usage of 3G mobile communication, Journal of the Korea management engineers society, Vol.14 No.3, pp.1-12.
Jae Soon Lee, Dong-Hoon Oh, and Sun-Young Park (2009), A study on merchandising strategy of U-Eco City, Journal of the Korean Urban Management Association, Vol.22 No.2, pp.99-111.
Jae Soon Lee, Dong-Hoon Oh, and Sun-Young Park (2009), A study on marketability assessment and typed for U-Eco City commodity exports, Journal of Korea Planners Association, Vol.44 No.4, pp.51-65.
Yeongwha Sawng, Sun-Young Park, and Jungmann Lee (2009), An analysis of the core uncertainty factors of next-generation convergence services, Journal of Korea technology innovation society, Vol.12 No.1, pp.212-236.
Gyeongmuk Min, Gyusu Ha, and Sun-Young Park (2008), A Study on Brand Marketing Strategy of Family Venture Business : Case Study of Small and Medium - Sized Company in Choenan, Journal of Industrial Economics and Business, Vol.21 No.6, pp.2719-2749.
Sun-Young Park (2008), Consumer's Demands for the T-commerce By the Technology Adoption Types, Journal of Broadcast Engineering, Vol.13 No.3, pp.319-327.
Jongchan Park, Sun-Young Park, and Sangseop Cho (2008), Consumer Welfare Increase from Intergrated Communications Services ?, Journal of Industrial Economics and Business, Vol.21 No.2, pp.539-558.
Sun-Young Park, and Daeseon Cho (2008), A Study on the Consumer's Lifestyle and the Prosumer's Tendencies: Focusing on the Consumers in Web2.0, Journal of the Korean Management Engineers Society, Vol.13 No.1, pp.155-172.
Yeon Jeong Kim, and Sun-Young Park (2008), Multimedia UCC services as a Web 2.0 and Consumer Participation, Journal of Korean Home Management Association, Vol.26 No.1, pp.95-105.
Jieun Lee, and Sun-Young Park (2007), Analysis of Home Network Service Acceptance Model Using Extended Technology Adoption Model, Journal of consumption culture, Vol.10 No.4, pp.153-172.
Sun-Young Park (2006), A Study on a VOIP Phone Activation for the Special Consumer : Focusing on the Deaf Market, Korean Journal of Human Ecology, Vol.15 No.6, pp.961-971.
Hyun-Soo Han, Eunyoung Park, Kwang-Yong Kim, and Sun-Young Park (2006), Commercial Aspect of Ubiquitous Contents Access Technologies : User Perspective Analysis using QFD, Korean Management Science Review, Vol.23 No.2, pp.59-74.
Sun-Young Park (2006), An Exploratory Study for the Creation of the Consumer Benefit Oriented VoIP Phone Market, Journal of Consumer Studies, Vol.17 No.3, pp.151-175.
Kwang-Yong Kim, Jae-Gon Kim, Hyun-Soo Han, and Sun-Young Park (2006), A Study on Preference of the Consumer for Multimedia Contents Service in Communication and Broadcasting convergence environment, Journal of Broadcast Engineering, Vol.11 No.1, pp.130-137.
Sun-Young Park, and Yeon Jeong Kim (2005), A Study on Characteristics and Performance factors among middle and venture business in IT industry cluster backgrounds, Asia Pacific Journal of Small Business, Vol.27 No.4, pp.111-133.
Sun-Young Park, Yeongyeong So, and Yujin Kim (2005), The Attitude Characteristics of Consumers using Internet & e-Biz - A Comparative Analysis on Korea & Japan's auction websites, Journal of Korean Family Resource Management Association, Vol.9 No.4, pp.145-159.
Yeong Wha Sawng, Sun-Young Park (2005), A Study on the Next Generation Mobile Telecommunications Service's Subscription with Growth and Substitution Phenomena (Focused on IMT-2000 Services in Korea), Journal of Marketing Studies, Vol.14 No.1, pp.25-44.
Ki Ho Park, Yeon Jeong Kim, and Sun-Young Park (2005), An Exploratory Study in international Trend of Recruiting Industry : Case Study on On/Offline-based Straregies, Journal of Korea technology innovation society, Vol.8 No.2, pp.107-125.
Won-Seob Kwak, Sun-Young Park and Yeon Jeong Kim (2005), A Study on Developing a Curriculum of Venture & Entrepreneurship Education for a Leading University in the Field of Innovative Venture Business, Journal of Korea technology innovation society, Vol.8 No.S, pp.476-498.
Sangseop Cho, and Sun-Young Park (2005), The Comparative Economic Value Analysis for Data Based Internet Services Using Simulation Method under Complex Market Environment, Korean Telecommunications Policy Review, Vol.12 No.2, pp.101-121.
Sun-Young Park, Jong-Chil Shin, and Dong-Hoon Oh (2005), A Study on the Impact of Consumption Value on Housing Type Choice Behavior, Journal of The Korean Plannerers Accociation, Vol.40 No.1, pp.75-91.
Donghoon Oh, Sun-Young Park, and Jaesoon Lee (2004), A Study on Current Situation of Small Housing Construction Companies and Direction for Their Survival Strategy, Journal of Korea Planners Association, Vol.39 No.1, pp.109-127.
Donghoon Oh, Sun-Young Park, and Jaesoon Lee (2003), A Study on Growth Direction of Pension Housing in Korea, Journal of Korea Planners Association, Vol.38 No.5, pp.139-152.
Donghoon Oh, Sun-Young Park, and Jaesoon Lee (2003), A Study on Characteristics and Reason of Rapid Growth of Pension Housing Industry, Journal of the Korean Urban Management Association, Vol.16 No.2, pp.59-77.

2.Research Monographs
Study on Big Data Analysis Technology (2014), Korea Institute of Science and Technology Information.
2013 Knowledge Sharing Program Egypt Consultant (2014), Korea Development Institute.
KOTRA Globalization level test index development (2012), Korea Trade-Investment Promotion Agency.
The plans for overseas expansion of IT SMEs by using social media marketing (2011), Korea Trade-Investment Promotion Agency.
KOTRA Consulting methodology upgrade (2011), Korea Trade-Investment Promotion Agency.
2011 Global Consumption Trend Analysis (2011), Korea Trade-Investment Promotion Agency, pp.1-1033.
A study on user activation and space efficiency of community media center (2009), Korea Communication Commision, Korea Communication Agency, pp. 1-133.
Customer satisfaction of the community media center (2009), Korea Communication Commision, pp. 1-271.
A Scheme for Activating the Domestic Companies' Moving-into Free Economic Zone (2009), Ministry of Knowledge Economy, pp.1-182.
A study on digital pay-TV contents distribution system strategy for long-term (2009), Korea Cable TV Association, pp.1-161.
An empirical analysis of investment effect for variation of communication operator's investment spending (2009), Korea Association for ICT Promotion.
The impact of the diversification of media platforms for consumer behavior (2009), Korean Information Society Development Institute.
Contents Network Strategy among Convergence Service ? ETRI (2008).
The Prospect and Counter-plan of Future Robot Society ? KISDI (2007).
Telecommunication Frequency Strategy for the Competition Power Development of the Telecommunication Services ? ETRI (2007).
The Analysis Economic Value on the Lower-band Telecommunication Frequency Services Usage ? ETRI, (2006).
Ubiquitous Contents Access Services Technology Development under the Telecommunication -roadcasting Convergence Environment: Contents Service Model and Consumer Scenario analysis- ETRI, (2006)
Industry ?Academy related Industry cluster in Seoul City: Construction on the Digital Contents Industrialization Innovative Cluster - Seoul city Government, (2005).
Market Research and Business Model of Adult Entertainment Market - KTF-Atlas Research Group, (2005).
Management and Business model for execution strategy: A Case of Silla Village, (2005).
Business Modeling in Marketing Strategy: Samsung System Hauzen’s Built-in - Samsung Electonics, (2004).
3.Books
Gyeongok Hur, and Sun-young Park, et al. (2012), (Essential) research methods, Kyomunsa
Gyeongok Hur, and Sun-young Park, et al. (2012), Essential statistical analysis, Kyomunsa
Sun-young Park, et al. (2010), Web marketing revolution, One&One Media
Gyeongok Hur, and Sun-young Park, et al. (2008), Consumer information, POWERBOOK
Sun-young Park, et al. (2007), Prospect for Future Robot Society, KyungSungBooks
4.Peer Reviewed Paper Presentations
The Effect of Entrepreneurial Activities on Start-up Environment and Entrepreneurship : A Cross-national Comparison Study of Factor-driven, Efficiency-driven and Innovation-driven, The Korea Entrepreneurship Society, 2014.
A Study on Effect of Korean Macroeconomic Indices with Start-up Intention, The Korea Entrepreneurship Society, 2014.
A Study on the Investment Activation for the Promotion Establishment of Business: Focused on Angel Capita, The Korea Entrepreneurship Society, 2014.
An Empirical Analysis of Business Performance According to The Characteristics of Women Entrepreneurs in Korea, The Korean Society for Innovation Management & Economics, 2014.
A study on the factors affecting customer churm behavior of IPTV services, Proceedings of 2013 Conference of Korean Society of Consumer Studies, 2013.
Big data and target marketing: SNS analysis of the consumers of Korean music contents, Proceedings of 2013 Spring Conference of Korea Consumption Culture Association, 2013.
A study on relevance between the characters of IPTV services users and payment of TV contents, Proceedings of 2013 Spring Conference of Korea Consumption Culture Association, 2013.
A Study on Global Marketing Capabilities and Export Performance Resulting from R&D Capabilities of Export Leading SME, 2013 Conference on integrated management associations, 2013.
A study on determining the rate of growth and returns of high potential enterprises, 2013 Conference on integrated management associations, 2013.
Empirical study of factors affecting maintenance of multi-use facility, 2013 Conference on integrated management associations, 2013.
Impact of Innovative SME's R&D capabilities on the innovation performance, 2013 Conference on integrated management associations, 2013.
An analysis of trends about domestic and foreign entrepreneurship studies, 2013 Conference on integrated management associations, 2013.
Female entrepreneurship and entrepreneurship research literature review, 2013 Conference on integrated management associations, 2013.
Correspondence analysis of national image on on-line: comparing with Korea, china, and japan, Proceedings of 2013 Conference of integrated Consumer sector, 2013.
Impact of R&D activities and Government support on the performance of enterprises, Proceedings of 2013 Conference of integrated Consumer sector, 2013.
Impact of transformational leadership in civil society organizations on the organizational innovations, Proceedings of 2013 Korea Entrepreneurship Society, 2013.
Empirical analysis of the incremental & radical innovations: comparing large corporation with SMEs within framework of marketing innovation, Proceedings of 2012 Conference of Korean Society for Innovation Management & Economics, 2012.
A study on the business performance by technology innovative activities of innovative SMEs according to growth phase, Proceedings of 2012 Conference of Korean Society for Innovation Management & Economics, 2012.
A study on the business performance by technology innovative activities of innovative SMEs according to growth phase, Proceedings of 2012 Conference of the Korean Association of Small Business Studies, 2012.
NPD strategies of small-medium venture companies: empirical analysis of incremental & radical Innovations, Proceedings of 2012 Conference of the Korean Association of Small Business Studies, 2012.
Empirical Analysis of the Difference of Invremental and Radical Product Innovation: Comparison of Large Corporation and SMEs in the Framework of Marketing Innovation, 2012 Global Marketing Conference at Seoul, 2012.
A study on innovative products of high-tech venture companies: incremental & radical Innovations, Proceedings of 2012 Conference of Korean Society of Consumer Studies, 2012.
Low-carbon green growth policy proposals through comparative analysis of regional trends: based on the data of World Bank, UN, Proceedings of 2011 Conference of Korean Society for Innovation Management & Economics, 2011.
Global consumption trend analysis about IT and electronic gadget: descriptive analysis for Targeting, Proceedings of 2011 Conference of Korean Society of Consumer Studies, 2011.
Comparison analysis of consumption pattern about healthcare market among advanced country and developing country, 2011.
Future Convergence Trend of High Technology on Fashion, KAMS Spring International Conference, 2010.
Future prospect of T-commerce on the high degree of convergence markets, Proceedings of 2009 Conference of Korean Society of Consumer Studies, 2009.
An empirical analysis of investment effect for variation of communication operator's investment Spending, Proceedings of 2009 Conference of Korean Society of Consumer Studies, 2009.
Factors affecting willingness-to-pay and acceptance intention about VoIP terminal: focusing on the case of KT SoIP, Proceedings of 2009 Conference of Korean Marketing Association, 2009.
The intension to use and performance of VoIP services regarding lifestyle: focusing on the case of KT, Proceedings of 2009 Conference of Korean Marketing Association, 2009.
Predict the next generation of mobile convergence services: Focusing on the analysis of consumer demand for bundled services scenario, Proceedings of 2008 Conference of Korean Society of Consumer Studies, 2008.
A study on prosumer propensity affecting consumer types, Proceedings of 2008 Conference of Korean Society of Consumer Studies, 2008.
High-Tech Product Development and overcoming the Chasm: focusing on wireless Internet Services, Proceedings of 2008 Conference of Korean Society of Consumer Studies, 2008.
The New study for Consmuer Science : Focus on Comprehension of Digital Convergence Environment, Proceedings of 2007 Spring Conference of Korea Consumption Culture Association, 2007.
Consumer Welfare Increase from Intergrated Communications Services ? : WiBro VOIP and HSDPA, Proceedings of 2007 Spring Conference of Korea Consumption Culture Association, 2007.
The Strategy for Consumer information oriented e-CRM System Construction of Digitial Buisiness, Proceedings of 2007 Spring Conference of Korea Consumption Culture Association, 2007.
Consumer's Demands and Preferences for the T-Commerce : Focusing on the Purchase Intention and the Maximum Willingness Price To Pay, Proceedings of Conference of Korea Marketing Management Association, 2007.
Consumer's Purchasing Behavior for the Welbeing Products by Lifestyles, Proceeding of 2007 Summer Conference of The Korean Society of Business and Management related Association, 2007.
Welbeing Oriented Marketing Strategy to build up Consumer Trust, Proceeding of 2007 Summer Conference of The Korean Society of Business and Management related Association, 2007.
A Case Study of KTF: Marketing Strategy and It's Effect on the New Comsumption Culture, Proceedings of 2007 Autumn Conference of Korea Consumption Culture Association, 2007.
The Role of T-commerce on the Digital Broadcasting Home-Shopping Services, Proceedings of 2007 Autumn Conference of Korea Consumption Culture Association, 2007.
Chinese CCTV Digital Home Shopping Strategy: Korean-Chinese Cooperation Model, Proceedings of 2007 Autumn Conference of Korea Consumption Culture Association, 2007.
Consumer Demands for the T-commerce by Digital Contents Genre, Proceedings of 2007 Autumn Conference of Korea Consumption Culture Association, 2007
The Prediction for the Next Generation of Mobile Convergence Service: Focus on the Consuemer Demands, Proceedings of Conference of The Korea Information and Communication Society, 2007.
Maximun Willingness to Pay for the T-commerce: Focus on the Digital Broadcasting Service, Proceedings of 2007 Conference of The Korean Society of Broadcast Engineering, 2007.
Forecast and Misssion about Samsung electorincs's Built-in Market, Proceedings of Conference of KoreaMarketing Management Association, 2006.
Consumer's Demands for the T-commerce By the Technology adoption Types, Proceeding of 2006 Conference of The Korean Society of Business and Management related Association, 2006.
Competitions and Complementarities Relationship between WiBro and HSDPA: Analysis of User’s Economic Value, Proceedings of Conference of Korean Econometrics Society, 2005.
Market Analysis of the Child care industry and Selection of the Entrepreneurship items, Proceedings of Conference of Korean Society of Child care Business, 2005.
Introduction to the Entrepreneurship Process, Proceedings of Conference of Korean Econometrics Society, 2005.
Business Strategy in the Child care Industry: Practice and Clinic, Proceedings of Conference of Korean Econometrics Society, 2005.
The New Business Strategy of Consumer Benefit oriented Network Service, Proceedings of Conference of Korean Society of Consumer studies, 2005.
Digital Convergence High-tech Marketing and Consumer information ; Vision and Mission, Proceedings of Conference of Korean Society of Consumer studies, 2005.
The study of Consumer Demand and Market Adoption Capability of Digital Convergence Service, Proceedings of Conference of Korean Society of Marketing Science, 2005.
Digital Broadcast and New Consumption trends : Focus on T-commerce, Proceedings of 2005 Autumn Conference of Korea ConsumptionCulture Association, 2005.
Information oriented DMB Service for Women : The Starategy and Mission, Proceeding of Conference of The society of Korean Women ITC, 2005.
The Preference and Demands for the Potential Entrepreneurship oriented Curriculum, Proceedings of 2005 Spring Conference of the Korean Academy of Enterpreneurship, 2005.
Human Ecology Science and Relationship with Business Entrepreneurship: The Mission and the Vision, Proceedings of 2004 Conference of the Korean Academy of Enterpreneurship, 2004.
Forecasting for the New Business of the Digital Convergence and the Analysis of the Consumers’ Characteristics by the Developmental Stages, Proceedings of Conference of Korean Society of Consumer studies, 2004.